Blending local with universal search can help boost marketing visibility
In May, Google announced that 20% of all the searches going through its engine are local search-related; that statistic jumps to 40% when a mobile device is involved. Around this time last year, Microsoft said 53% of Bing's mobile searches have a local intent. This focus on local search has changed the definition of universal search, said Adam Whippy, director-SEO at interactive company 360i. “Local has become a big part of universal search,” he said. “In the past six months, local results are appearing as part of nongeospecific search queries.”
Nov 07, 2011 12:00 AM
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