Yahoo India bets big on regional languages
At a time when digital media and search majors like Yahoo and Google are struggling with the monetisation of platforms that they have already built, Yahoo India is looking to introduce at least 5 new languages to its content search options by the end of the year. According to Prem Panicker, managing editor of Yahoo India, in the next 5 years, the language space will see an addition of up to 20 million users per language. “This is in itself a huge potential market waiting to be explored,” he explained.
Feb 03, 2012 12:00 AM
To introduce 5 new languages to its content search options by 2012-end