Simplifydigital to present natural language guided selling tool
abstract:
The Simplifydigital online Personal Shopper lets customers define their needs in plain English and the search technology does the rest for them
Simplifydigital is the UK’s only Ofcom accredited retailer of digital TV, broadband and home phone services online and via a call centre.
In keeping with the web 3.0 trend towards semantic search, which aims to understand people’s needs more intelligently, the company set out to transform the online buying experience in a category where online sales conversion rates are low, as the services in question are complex to buy online.
Many potential customers simply do not understand the technical jargon (e.g. Mbs and download caps), feel unable to make a choice online and leave the site in frustration.
To address this problem, Simplifydigital has created the the Simplifydigital Personal Shopper which is the world’s first natural language guided selling tool for digital services. It can be applied to a wide variety of complex products which people struggle to buy online.
date of publication:
2009-11-30 00:00
news service:
allmediascotland